5 Same goes for Seasonique’s commercial, in which modelesque females go camping and partying while they talk about how Seasonique “repunctuated their life” by reducing the frequency of their menstrual periods. The advertisement explicitly states that Yaz can treat acne and premenstrual syndrome, entirely foregoing mention of its contraceptive capabilities.

An advertisement for Yaz features attractive women jogging on screen while pop music blasts in the background. 4 The “new pill” co-opted by advertisers is chemically very similar to the original pill, the main difference being the message it sells: It’s a life-enhancing drug that women will want to use, and therefore buy, from menarche to menopause.īirth control advertisements often remind me of a SoulCycle class: they’re loud, feature many women sweating, and odds are someone will tell you that “you can do anything.” In fact, it’s very possible you’ve seen a birth control advertisement and didn’t even realize it was for birth control at all. Manufacturers promoted their new brands of oral contraceptives as so-called “lifestyle drugs,” a term coined in 1978 to describe medications that are designed to improve a person’s quality of life by treating less serious conditions.

Birth control pills took on all the ethos of a fun-loving Tampax commercial according to advertisers, it was a virtual panacea to all the physical tribulations remotely related to the possession of fallopian tubes. 3 Following the FDA’s decision, pharmaceutical companies began advertising the birth control pill directly to the consumer. Until the FDA loosened advertising regulations in 1985, prescription drugs could be advertised only to physicians. 2 The pill continued to serve this demographic for decades until it underwent a dramatic marketing face-lift that allowed it to end up in the medicine cabinets of cramp-ridden teenage girls like myself. It was marketed exclusively for family planning purposes, and only prescribed to married women. The first hormonal birth control pill was created in the 1950s. I soon joined the club of licit pink-pill slipping girls myself, along with the 82 percent of teen birth-control users who rely on the drug for purposes, at least in part, other than pregnancy prevention.

With hushed voices, they told me they were “on the Pill,” mostly due to cramps and irregular periods-nuisances that often come with the territory of having a uterus. Suddenly, after the training bras and braces were retired, many of my friends started slipping tiny pink pills into their mouths during lunchtime. All my years of public school health education failed to teach me about the final stage of puberty: the one that comes in a tiny cardboard box.

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